Meteore Fest
visual identity for events
For the ongoing “Ultraqueer” project curated by TWM Factory (Roma Smistamento), I was asked to return and work on the visual identity and communication of the third installment of the event, now a Festival in Rome and Milan.
Faced with very short timings and deadlines, the goal was to develop a generative dynamic visual vocabulary for the event, based on the ideas of “trace” and “light trails”.
developed at TWM FACTORY
teamed with Allison Salvador and Asia Dib
art direction with Carlo S. Battisti
art direction with Carlo S. Battisti
photo: Francesco Elia
The festival, taking place during the summer both in Rome and then in Milan, consisted of a series of "happenings". By animating the names of these categories, "meteors" were formed.
photos: Francesco Elia
The double instances of the event in two different cities required the team to focus on every single piece of communication to be coherently developed.
Also, the vast quantity of events, artists, performers and performances, workshops, etc, could only be effectively communicated through motion graphics.
photos: Francesco Elia + Riccado Ferranti
