myMAXXI days
visual identity for campaign
On behalf of Rome’s MAXXI, the National Museum of 21st Century Arts, I was tasked with designing a social media campaign and its visual identity to promote a special welcome day and fidelty program.
To do this, I employed both a physical strategy that focused on printed supports and a digital one, focused on social media. The objective was to engage users with a personal approach translated through contemporary art, making them directly identify with pieces of art.
Four user categories are approached with four personalized illustrations that are used together in the main parts of the communication.
A promotional video explains the basic information regarding the service promoted and the days of the event.
